Facebook Uses AI to Clean Up News Feeds

Facebook Uses AI to Clean Up News Feeds
The social network is employing artificial intelligence to weed out poor-quality web pages.

(CCM) — Facebook has launched a crackdown on misleading, sensational, and spammy posts. The company is now using AI to help ensure that users see fewer posts and ads in their News Feed that link to "low-quality web page experiences." These web pages are defined as ones that contain "little substantive content and which are covered in disruptive, shocking, or malicious ads." The crackdown will also help to reduce the economic incentives of financially-motivated spammers, the company said in a blog post announcing the change.

Before this announcement Facebook reviewed hundreds of thousands of web pages linked to Facebook in order to identify those that were "low quality." It then used the artificial intelligence to understand whether new web pages shared on the social network had similar characteristics. If so, then Facebook said they may show up lower in people's feeds and may not be eligible to be ads. "This way people can see fewer misleading posts and more informative posts," the company said.

The changes will be rolled out over the coming months to Facebook users around the world. They should result in publishers of higher-quality web pages seeing a small increase in traffic while publishers of low-quality web pages should see a decline, the company added.

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