Snapchat users can now create shared Stories with friends for specific events.
(CCM) — Snapchat is attempting to one-up Instagram by adding a new "custom Stories" feature to its service, parent company Snap has announced. The new type of Snapchat Story is designed to allow users to create Stories with friends. Users can decide which friends can add to the Story and who can view it. It is also possible to geofence a Story to a particular location. These custom Stories disappear if no one contributes to them for a period of 24 hours. "It's perfect for a trip, a birthday party, or a new baby story just for the family," the company said in the announcement.
The Snapchat service relies on users sharing their experiences. The motive for offering this new type of Story appears to be to make it easier for users to share and to collaborate. It may prove to be an effective way to encourage users who typically don't make their own Stories to start to do so. It may also entice non-Snapchat users to join the service.
Rival Instagram has recently enhanced its own "stories" feature by introducing the ability to add stories with hashtags or location tags to its Explore tab.
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