Amazon is planning a fresh assault on the smartphone market with a new Android handset called the Ice phone.
(CCM) — Amazon is poised to re-enter the smartphone market with a new handset called the Ice phone, according to a Tech Times report. If the report is true, the Ice will be Amazon's second attempt at a smartphone product after the disastrous Fire phone, which was launched in July 2014 in the U.S., U.K, and Germany. It was discontinued only a year later. The Ice phone is expected to run a standard version of Android and is likely to be moderately priced to appeal to emerging markets in the same way as Amazon's Fire tablets.
One reason for the failure of the Fire phone was the fact that it ran Amazon's version of Android, which did not support the Google Play store. This meant that users could not easily access popular Android apps. Amazon is not expected to make the same mistake this time around; the Ice phone will have full support for Google Play, according to the report. It is also likely that Amazon will have Alexa, its intelligent assistant, built into the phone to provide an alternative to Google's Assistant.
No release date for the Ice phone has been announced, but rumors suggest that it will be available before the end of the year.
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