Samsung Plans to Pit Bixby Against Alexa

Samsung Plans to Pit Bixby Against Alexa
Samsung is planning to take on Alexa Assistant, Siri, and Cortana with a Bixby-based smart speaker.

(CCM) — Samsung may be planning to join the smart speaker fray by launching a product based on its Bixby intelligent assistant, according to a Korean Herald report. The news follows hot on the heels of Apple's announcement at its developer conference that it will launch the HomePod smart speaker, based on its Siri intelligent assistant, later this year. The report is consistent with the news that Samsung was granted a patent for an audio device last month.

In February 2017, Samsung acquired the trademark "Samsung Hello," which many observers predicted would be the name given to its intelligent assistant Bixby, which was introduced with the Galaxy S8 smartphone. Since the trademark has not yet been used with any Samsung products, it is possible that it will be the name given to the smart speaker offering.

The Korean Herald report also says that Microsoft and Harman Kardon, a subsidiary of Samsung, are planning to release a smart speaker called Invoke in the third quarter of this year. The speaker will use Microsoft's Cortana intelligent assistant to play music and carry out tasks such as managing calendars and checking traffic.

The reason that Samsung and Microsoft are planning to enter the smart speaker market in competition with Apple, Google, and Amazon is likely related to the fact that demand for the product category is exploding. According to eMarketer, 35.6 million Americans are predicted to use a smart speaker at least once a month this year, an increase in 128.9% over 2016.

Image: © TK Kurikawa -