New customers can sign up to Sprint's unlimited plan and pay almost nothing for twelve months.
(CCM) — Sprint has declared war on rival phone carrier Verizon by offering unlimited data, texts, and calls free for a year. The "Stop feeling ripped-off by Verizon" offer is open to select customers who move to Sprint from Verizon, AT&T, or T-Mobile. The service is not completely free, however, because customers signing up to the deal have to pay $12.99 to get a SIM card, a $30 activation fee (which the company says will be refunded later), and a $1.99 per month administrative fee. Customers must also supply their own unlocked phone, but they can keep their existing numbers.
Although the deal is billed as unlimited, users are restricted to 10 GB of data per month for mobile hotspot usage, and a traffic management system may de-prioritize (slow down) data if a user consumes more than 23 GB in a given month.
Verizon and AT&T are the largest carriers in the U.S., but T-Mobile's subscriber numbers have grown strongly in recent years thanks to keen pricing, leaving Sprint as the smallest network operator. The new offer is an aggressive attempt to increase its subscriber base, with a possible goal of overtaking T-Mobile once more.
The offer, which is only available online, ends on June 30, 2017. After July 31, 2017, users will be charged at Sprint's normal rate for the service, which is currently $60 per month for a single line.
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