Customers can use 'Instant Pickup' to get snacks and drinks from collection points around the country.
(CCM) — Amazon has launched an "Instant Pickup" service that offers items which are ready for collection two minutes after a customer places an order. The items include snacks and sodas, as well as electronic items such as Amazon Echos and Kindles, and smartphone chargers. The service will be available for Amazon Prime and Prime Student members.
Customers can place orders from the Amazon app and collect their purchases from self-service lockers at a limited number of pickup points around the country. These include locations in Los Angeles, Berkeley, Atlanta, Ohio, and College Park, Marlyland. They can also browse and add hundreds of items from the pickup screens at these locations and add them to their order.
Amazon is increasingly making incursions into the bricks-and-mortar retail market and already operates 22 manned pickup points at university campuses around the country. It has also experimented with checkout-free Amazon Go retail outlets, and in June it purchased grocery chain Whole Foods in a $13.7 billion deal.
Earlier this week, President Trump attacked Amazon's retailing ambitions, tweeting "Amazon is doing great damage to tax paying retailers. Towns, cities and states throughout the US are being hurt - many jobs being lost!"