Nintendo Warns of Switch Shortages

Nintendo Warns of Switch Shortages
Nintendo says that it may not be able to produce enough Switch consoles to satisfy demand in the holiday period.

(CCM) — Nintendo is bracing itself for severe shortages of its hit Switch games console over the holiday period and warned customers hoping to buy one to prepare themselves for disappointment, according to a report in the Financial Times.

The company had previously announced that it was planning to ramp up production to cope with the high demand for the console, but now Reggie Fils-Aime, Nintendo of America's president, says that supply shortages of multiple components are causing protracted shipping delays, according to the report.

"There is not one choke point, there are multiple choke points. I won't go into any more detail, but it's not just one component, he told the Financial Times. "We don't want to have a consumer disappointed by not being able to get one for the holiday season. But managing that complex supply chain is a challenge," he added.

Nintendo had plans to sell 10 million Switch consoles by the end of March 2017, but the supply shortages have now plunged that target into doubt.

The company is also planning to release a low-cost console called the SNES Classic Mini, and Fils-Aime says that it will be in plentiful supply when it is launched on September 29, 2017. The device is designed to look like the original Super Nintendo Entertainment System which was launched in 1990. It will come preloaded with over 20 classic games from the era, including Super Mario Kart and Street Fighter II Turbo.

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