Facebook Tests Instant Videos

Facebook Tests Instant Videos
Users will be able to watch pre-loaded videos without incurring mobile data costs.

(CCM) — Facebook is testing a new feature, which pre-loads videos on smartphones using Wi-Fi so that they are available instantly when users are on the go. "Instant Videos," as Facebook is calling the feature, will therefore allow users to watch video content when they are not connected to Wi-Fi without using up their data allowance or incurring data costs. Videos that have been pre-loaded will be marked with a lightning bolt symbol.

A screenshot of the new feature, shared on Twitter by Matt Navarra, The Next Web's social media director, confirmed how it works. "When you're on Wi-Fi, we'll save some videos from you so you can watch them without using mobile data," it said. However, it is not clear how Facebook decides which videos to pre-load, how many are pre-loaded, how much storage space they may take up, or how long the videos stay on the mobile device.

In August Facebook launched its own original content video service called Watch, and it is possible that the company may use its "Instant Video" feature to make it cheaper and more convenient for users to view Watch content during a daily commute to boost viewing figures.

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