Polaroid's OneStep Camera Relaunched

Polaroid's OneStep Camera Relaunched
The OneStep 2 closely resembles the original instant picture camera, but with today's technology.

(CCM) — Polaroid's classic OneStep instant picture camera is making a dramatic come-back thanks to Polaroid Originals, a new brand which is launching a range of Polaroid products. Polaroid's brand and intellectual property was bought earlier this year by a company called PLR IP Holdings, which is behind the Polaroid Originals initiative.

Its first camera product is the OneStep 2, which closely resembles the original OneStep, and which uses the same instant picture technology. The camera has been updated, however, to include a better lens that is capable of taking close-up photographs, a built-in flash, a self-timer, USB charging, and a camera with a claimed battery life of 60 days.

The OneStep2 camera is priced at $99.99 and is available for pre-order today. It will be available to buy online and in retail stores like Best Buy on or around Oct. 16, 2017. Polaroid Originals will also be selling the original square format instant picture film to use with the OneStep 2 camera. The film will be priced at $15.99 per pack of eight pictures.

The original OneStep camera was released in 1977, priced at $40 — about $200 today — and was discontinued in 2007.

Image: © Polaroid Originals.