Hinge Moves into Matchmaking

Hinge Moves into Matchmaking
The dating app company now wants to help people set up their friends with possible matches.

(CCM) — Dating app maker Hinge has launched a new app for people who are already in a relationship. Hinge Matchmaker allows individuals who are in a relationship to see which of their single friends is looking for love on Hinge and then suggest other friends as potential matches.

"We found a lot of people who felt like they missed out on the dating app craze wanted to be able to participate in some way," Justin McLeod, Hinge's founder, explained to Techcrunch. “A lot of times, people will pull out their friend’s phone and swipe for them on other apps."

The app works by connecting to Facebook to scan for other Facebook friends who have also downloaded the Hinge Matchmaker app. McLeod said that Hinge is just testing the water at the moment with the new app, but eventually its functionality may be integrated in to the main app. But the company may decide that the matchmaking side should remain a separate app because it may not be seen as appropriate for someone who is in a relationship to have the Hinge dating app on their smartphone.

In 2015 a significant number of men abandoned Hinge when it introduced a feature which warned users if a prospective date was already in a relationship.

Image: © Hinge.