Levi's Launches Connected Jacket

Levi's Launches Connected Jacket
Levi's jacket, powered by Google's Jacquard connected apparel platform, works with iOS and Android devices.

(CCM) — Levi's new Commuter Trucker Jacket lets wearers read text messages, play music, and get directions from their phone just by swiping or tapping the jacket sleeve. The jacket is the first piece of apparel to feature Google's Jacquard, a "connected apparel platform" that allows designers and manufacturers to make their clothes interactive.

The technology uses gesture-sensing "Jacquard threads" which are woven into the cuff. These connect wirelessly to a mobile phone using electronics embedded inside the sleeve and in a detachable snap tag, the company says. The snap tag notifies the wearer about incoming text messages and phone calls with light and haptic feedback. It can also read incoming text messages out loud to the wearer. The gestures used on the jacket cuff can be configured by the wearer using the Jacquard smartphone app.

The jacket is completely washable as long as the snap tag is removed first, and it works with iPhone 6 or newer running at least iOS 10, or supported Android phones running Android 6.0.1 or newer. It will be available from October 2, 2017 from www.levi.com and at selected Levi's stores.

Image: © Levi Strauss.