Snapchat Signals Major Direction Change

Snapchat Signals Major Direction Change
The social network is embarking on a radical overhaul which may include adding news feeds to its service.

(CCM) — Snapchat has embarked on a complete rethink of its app following a disastrous quarter in which the social network ran out of steam. In Q3 2017 Snapchat's growth almost ground to a halt, increasing its user base by just 2.9% to 178 million users.

In a letter released this week, Evan Spiegel, Snapchat's chief executive, outlined the company's plans for the future. "One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use, he said.

"We don’t yet know how the behavior of our community will change when they begin to use our updated application." he added.

Snapchat offered no concrete guidance about what the new application would be like, but Spiegel said that content feeds from other social networks like Twitter and Facebook have been mooted. This may include a "personalized content service" powered by machine learning algorithms, similar to the way Facebook operates its News Feed.

Snapchat is facing intense competition from the Facebook-owned Instagram, which has copied many of Snapchat's most popular features such as "Stories."

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