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Facebook Plans Pre-Roll Advertisements

Paul Rubens - December 15, 2017 - 05:47 AM
Facebook Plans Pre-Roll Advertisements
Facebook will make users view advertisements before they can watch some videos from next year.

(CCM) — Facebook hopes to boost its revenues by making users view advertisements before they can watch some videos on the social network from next year, the company has announced.

Pre-roll advertisements are unpopular with users, but the company said that it will start testing their use in its "Watch" section. Watch was introduced in August 2017 and is an area where users can view episodic shows. "While pre-roll ads don’t work well in News Feed, we think they will work well in Watch because it's a place where people visit and come back to with the intention to watch videos," said Maria Angelidou-Smith, a Facebook product management director. "We'll start with 6-second pre-roll with the goal of understanding what works best for different types of shows across a range of audiences."

Facebook is also changing the way that users will experience Ad Breaks in content they are watching. From January, Ad Breaks will only appear in videos that are at least three minutes long, and the earliest an Ad Break can occur is at the one minute mark. Currently users may encounter an Ad Break as early as 20 seconds into a video which could be as short as 90 seconds.

Image: © JaysonPhotography - Shutterstock.com
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