Pandora Offers Free On-Demand Streaming

Pandora Offers Free On-Demand Streaming
Pandora users can now stream music on demand without paying for a Premium subscription.

(CCM) — Music lovers can now listen to any songs they want on Pandora without having to pay for a Premium subscription to the streaming radio and music service, the company has announced.

From today, when free users of the service search for a song, album, or playlist they will be presented with the option to view a video advertisement for 15 seconds. Viewing the advertisement "unlocks" an ad-free Pandora Premium listening session which lasts until the user requests a different song, album, or playlist. Users can also create their own playlists in a free Premium session and return to them during subsequent sessions.

One further feature is likely to be of particular interest to artists. Music fans can now also follow links to particular tracks on Pandora — perhaps from an artist's Facebook page — and listen to the music free after watching the 15 second advertisement.

Pandora's Premium service was launched in April 2017 at $9.99 per month, and competes directly with similarly priced offerings from services such as Apple Music and Spotify. In June 2017 the company received a $480 million cash injection from satellite radio company SiriusXM. Pandora is believed to have an audience of about 100 million quarterly listeners in the U.S.

Image: © Pandora.