Apple's sluggish iPhone X sales could result in the company discontinuing the device later this year.
(CCM) — Apple launched the iPhone X last year to commemorate its tenth anniversary. However, the release failed to excite as much as anticipated and has, since, struggled to achieve remarkable sales numbers. In light of this, Apple is reportedly planning to discontinue the device later this year.
According to reports by technology information website AppleInsider, KGI analyst Ming Chi-Kuo believes that Apple is likely to stop selling the iPhone X once it launches its three-tier 2018 iPhone lineup. In a statement, Kuo speculated: "Lowering iPhone X's price after the 2H18 new models launch would be a negative to product brand value, given 3D sensing and OLED display are features of the new high-price model."
This prediction adds to a list previous statements given by Kuo regarding Apple's next move in the industry. He has previously predicted that Apple will extend its all-screen technology this year by launching three new iPhones in different screen sizes, such as 5.8-inch, 6.1-inch, and 6.5-inch. Currently, Apple only offers a 5.8-inch screen size on the iPhone X.
Image: © Apple.