For the first time, Apple has overtaken Spotify in the U.S. in terms of regional subscribers.
(CCM) — Apple Music and Spotify have been neck-in-neck for quite a while now. However, according to a new report by the Wall Street Journal, Apple Music may overtake its arch-rival in the U.S. as a result of its growth rate of 5%, compared to Spotify's 2%.
In the report, WSJ writes: "Apple's streaming-music service, introduced in June 2015, has been adding subscribers in the U.S. more rapidly than its older Swedish rival." It's worth noting that the U.S. is the most important market for music streaming service, boasting 30 million paying subscribers. The report also hails Apple's forthcoming smart speaker, HomePod, as a significant factor keeping the growth trend intact.
Spotify may have lost the battle to Apple Music in the U.S., but in the rest of the world, where Android dominance is clear, Spotify has more solid footing than Apple Music. It is still ahead of its rival when it comes to worldwide users, commanding over 70 million paying subscribers.
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