The company is secretly running production tests on three new handsets, according to a report.
(CCM) — Apple is in the final stages of developing three new iPhones for release later this year, according to a Bloomberg report.
The new range includes an iPhone with the largest screen ever offered by Apple, an upgraded version of the current flagship iPhone X, and a cut-down version of the iPhone X which is less expensive but which offers at least some of the device's key features, according to the report.
The company's strategy appears to be to widen the iPhone's appeal to include people who may otherwise be tempted with a "phablet" such as Samsung's Galaxy Note8 and those who cannot afford the almost $1000 price tag of the iPhone X.
Apple is already running production tests of the new handsets with suppliers, and it will likely announce them officially in the fall, according to the report.
The iPhone X has met with disappointing sales since its launch last year. In the final quarter of 2017 it sold just 77.3 million iPhones, which was substantially below analysts' forecasts of more than 80 million units.
But Gene Munster, a co-founder of Loup Ventures, believes that by offering an iPhone with the largest screen yet, Apple could kick-start its phone sales. "When you have a measurable upgrade in screen size, people go to update their phone in droves. We saw that with the iPhone 6, and we think this is setting up to be a similar step up in growth," he said in the report.
Image: © Apple.