Following the latest changes to its advertising policies, the search engine giant has decided to take down ads related to cryptocurrency.
(CCM) — Google announced today that it will ban all advertisements related to cryptocurrency in search results and on YouTube as of June 2018. As per its new policy, the company will put a complete ban on ads for unregulated or speculative fiscal products, including betting and binary options as well as cryptocurrency.
In a blog post, the director of sustainable ads at Google, Scott Spencer explained that the company has been cracking down on the ads that it displays, citing that it had removed double the number of policy-violating ads in 2017 than it did in 2016. He added: "Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us."
Google is the world’s largest ad provider and, as a result of its decision, the mega cryptocurrency provider Bitcoin fell by 9 percent. Following Google's lead, Facebook has also begun taking down ads that promote financial products and services related to cryptocurrencies and binary options. Facebook's ban on such products will be spread across all of its products including Audience Network and Instagram.
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