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Google Tests Mobile-First Page Ranking

PaulRubens - March 27, 2018 - 08:19 AM
Google Tests Mobile-First  Page Ranking
Google's search results will soon reflect the contents of the mobile versions of web sites, the company says.

(CCM) — Google's search ranking system is about to undergo a major shakeup because of the sheer number of people who use smartphones and tablets rather than desktop PCs to browse the web.


"Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user," the company explained in a blog post. "This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher."

To fix this issue, the company has begun experimenting with a "mobile-first" approach to indexing web pages. Google's algorithms will eventually use the mobile version of a web site in its page ranking system, and it will also extract snippets from the mobile version to show in search results.

Google says it will continue to experiment in the coming months before switching to the "mobile-first" ranking system entirely. The change should ensure that mobile devices users do not search for information on Google, only to discover that it is not visible when they follow a link in the search results using their mobile device.

Image: © rvlsoft - 123RF.com
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