Facebook Enters Matchmaking Business

Facebook Enters Matchmaking Business
Mark Zuckerberg has announced that Facebook is to launch an online dating service in the near future.

(CCM) — Facebook is to help its members find love with a soon-to-be-launched dating service on the social network, according to a New York Times report.

Talking at Facebook's annual developer conference on Tuesday, Mark Zuckerberg, the company's chief executive, said that the new service will be aimed at the 200 million Facebook users whose "status" is currently single. He added that the new service will help single people find partners from within the Facebook app itself, rather than being run as a separate app like Instagram or WhatsApp.

"This is for building real long-term relationships, not just hookups," Zuckerberg said, in an apparent dig at Tinder and other casual dating apps.

Facebook's announcement caused panic in the online dating market, with shares in Match Group — which runs popular dating services such as OKCupid as well as Tinder — falling by 22%.

Match Group hit back by pointing out that users may not trust Facebook with personal information about their dating preferences after it allowed Cambridge Analytica to harvest the personal information of almost 90 million of its users.

"We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory,” Mandy Ginsberg, Match Group’s chief executive, said in the report.

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