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Tidal Faces Audience Data Fixing Claims

PaulRubens - May 10, 2018 - 11:18 AM
Tidal Faces Audience Data Fixing Claims
The music streaming service has been accused of manipulating listening figures for Beyonce and Kanye West.

(CCM) — A Norwegian newspaper claims that the Tidal music streaming service exaggerated the listening figures for Beyonce's Lemonade and Kanye West's The Life of Pablo albums, resulting in other artists receiving lower royalty payments, the BBC is reporting.


Beyonce is married to Tidal part-owner Jay Z, who is a long time friend of Kanye West, according to the report.

The newspaper, Dagens Naeringsliv (DN), claims to have obtained Tidal data which was analyzed by researchers from the Norwegian University of Science and Technology. The researchers say the data suggests that more than 320 million false play records had been logged for the two albums.

"Due to the targeted nature and extent of the manipulation, it is very unlikely that this manipulation was solely the result of a code-based bug or other anomalies," the researchers said in their report.

The Independent Music Labels Association reacted to the report by tweeting: "If this is true, many record labels and artists have lost out."

Tidal has denied that it manipulated its data and claims that DN is involved in a smear campaign against the service. "We expect nothing less from them than this ridiculous story, lies, and falsehoods. The information was stolen and manipulated. And we will fight these claims vigorously," the company said in a statement.

Image: © baloon111 - 123RF.com
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