Instagram to Offer Time Sink Insights

Instagram to Offer Time Sink Insights
The company plans to make it easier for users to understand their Instagram usage patterns.

(CCM) — Instagram users will soon be able to see how much of the day they have spent browsing others' pictures thanks to a new feature called "Usage Insights," Forbes is reporting.

An Instagram user called Jae Manchun Wong discovered "Usage Insights" code while examining the Instagram Android application package (apk) file.

"Instagram is testing "Usage Insights" to show the amount of time users have spent on the app. Be self-aware or be prepared to be ashamed for Instagram addiction," she tweeted.

Application makers usually encourage users to spend more time engaging with their app, but Kevin Systrom, Instragram's chief executive, said in a Tweet that Instagram should help ensure that any time spent using the app should be "positive and intentional."

"Understanding how time online impacts people is important, and it's the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously," he said.

Last year Instagram said that users of the app who are under 25 spent an average of more than 32 minutes per day on Instagram, while older users where spending more than 24 minutes per day on it.

Google and Apple are also developing tools and features to help users manage the amount of time they spend using their services.

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