Facebook Messenger Gets Autoplaying Ads

Facebook Messenger Gets Autoplaying Ads
Users can help ensure that Messenger's new ads are targeted but cannot disable them.

(CCM) — Facebook is ratcheting up efforts to monetize its Messenger app by inserting video advertisements which start playing automatically in users' message streams, according to a Quartz report.

The social networking company added static adds to Messenger in July 2017, but the introduction of autoplay ads brings the app into line with other Facebook products such as the main Facebook News Feed, and Instagram.

Autoplay ads tend to be extremely unpopular with many internet users, but Facebook promises that it will be sensitive to that in Messenger. "We will be rolling out video ads gradually and thoughtfully," the company said in a statement provided to Quartz. "People that use Messenger each month are our top priority and they will remain in control of their experience."

Although the company says that users will remain "in control," this will not mean that they can opt out of autoplay ads. Rather, they will have the ability to hide specific ads, report them, or click on "Why am I seeing this Ad" to manage targeting preferences so that in theory they will see more ads which are relevant to them.

Only a small proportion of Messenger users will see the autoplay ads initially, but they will be rolled out more generally across the word over the coming months.

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