Camera Search Found in Snapchat Code

Camera Search Found in Snapchat Code
Snapchat may have devised a way to generate significant income from its service by teaming up with Amazon.

(CCM) — Computer code in the latest version of Snapchat's Android app shows that a new "Camera Search" feature is under development, according to a Tech Crunch report.

Ishan Agarwal, an app researcher, spotted the text "Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners," hidden in the code, the report said.

The code also includes the line "See all results at Amazon,” suggesting that Snapchat has worked out an affiliate referrals deal with the retail giant. Snapchat made a loss of $385 million in the last quarter and has been searching for ways to monetize its service, and a tie-up with Amazon could generate a significant revenue stream for the social network.

When "Camera Search" is launched it will go head-to-head with Pinterest's "Lens,” a feature which identifies objects and brings up related content, the report points out.

"Camera Search" could also be used to find Snapchat Stories which are related to the object that the camera is viewing.

Snapchat has so far declined to comment on the new "Camera Search" feature and when it is scheduled to be launched.

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