Facebook Woos Amateur Broadcasters

Facebook Woos Amateur Broadcasters
Facebook's newly acquired Vidpresso technology makes it easy for anyone to broadcast social media content.

(CCM) — Facebook is continuing its invasion of the video market by snapping up Vidpresso. The startup's technology offers an easy way for amateur broadcasters to display polls, comments, and other data from Facebook, Twitter, and other social networks on the screen during a broadcast.

Facebook has bought Vidpresso's technology and hired its seven employees, but not the company itself, according to an Engadget report.

Vidpresso is currently used by organizations such as Nasdaq, Turner Sports, and NBC, but the company explained in an announcement that by joining Facebook it hopes to make its technology more accessible to anyone on the social network. "We've always wanted to build tools for everyone to create interactive live video experiences," the company said.

The Vidpresso acquisition is just the latest in a number of video-related Facebook initiatives, including a feature which offers the ability to play videos with real-time chats, and a new tool called Watch Party which allows members of a Facebook group to watch videos together.

The company has also signed a deal making it the exclusive broadcaster of top flight Spanish football to viewers in the Indian subcontinent this season.

Image: © Vidpresso.