Twitch Prime Loses Ad-Free Viewing Perk

Twitch Prime Loses Ad-Free Viewing Perk
Twitch Prime subscribers will have to pay extra for ad-free viewing when their current subscriptions expire.

(CCM) — Twitch has decided to terminate its offer of ad-free streams to users of Twitch Prime, the premium Twitch service offered to members of parent company Amazon's Prime service.

"Universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14," the company announced in a blog post. It added that Twitch Prime monthly subscribers will continue to get ad-free viewing until October 15, 2018.

But there is a way for Twitch Prime subscribers to continue to get ad-free viewing for longer. Existing annual subscribers or anyone upgrading to an annual subscription before September 14, 2018 will continue to be offered ad-free viewing until their next renewal date.

After that, Twitch users will have to switch to a Twitch Turbo subscription if they want to use the service without any ads.

The company says that it is dropping the ad-free perk for Twitch Prime subscribers to help generate more ad revenue for its content creators. "This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love."

Twitch is the leading video game live streaming service in the U.S., with 2.2 million broadcasters monthly and 15 million daily active users. It was launched in 2011, and acquired by Amazon in 2014 for $970 million.

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