7-Eleven Drops Apple Pay Embargo

7-Eleven Drops Apple Pay Embargo
Apple Pay and Google Pay will be rolled out to stores across the U.S. during September 2018.

(CCM) — 7-Eleven has finally abandoned its policy of keeping the NFC-based Apple Pay and Google Pay digital payment systems out of its convenience stores, the company has announced.

7-Eleven has begun rolling out both payment systems and expects that most of its stores throughout the U.S. will support them, along with rival Samsung Pay, by the end of September 2018.

"Frictionless experiences are the future, and digital payments are key to such experiences," explained Gurmeet Singh, 7-Eleven's chief information officer. "Consumers prefer shopping at retailers that offer digital payment capabilities. The ability to pay with their smart device gives consumers one more reason to shop at 7-Eleven."

The move is a U-turn for the company, which had held out against NFC-based payment systems in favour of a mobile payment systems called CurrentC, which was abandoned in 2016. This relied on the use of QR codes and was therefore much less convenient to use than simply tapping a smartphone on a reader.

Of the three NFC-based payment systems, Apple Pay has proved to be the most successful. A survey carried out by Dealsptr, a crowdsourcing platform for deal sharing, found that Apple Pay is the most favoured way to pay by 11% of millennials, compared to just 4% for Android Pay and 2% for Samsung Pay.

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