DNA-Based Spotify Playlists Offered

DNA-Based Spotify Playlists Offered
Users can generate Spotify playlists based on their ancestryDNA test results.

(CCM) — Ancestry.com, the world's leading genealogy company, is offering custom Spotify playlists created on the basis of customers' DNA.

The company promises to answer the question "What is the sound of you?" after customers pay $99 and mail in a sample of their saliva which is analyzed as part of the company's ancestryDNA program.

"It’s so much more than the stats and the data and the records," Vineet Mehra, Ancestry's chief marketing officers, said in a Quartz report. "How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that."

Once users have their DNA test results, they manually enter the different ethnicities and origins that the tests reveal into Spotify's playlist generator. This then picks a range of tracks that reflect the user's ancestry. Someone with Indian and Chinese backgrounds would thus receive a playlist with music associated with those countries, regardless of their normal listening habits and musical tastes.

In fact it is not necessary to have a DNA test before using the playlist generator. Anyone can enter the "top 5 regions" that they hail from in each of the five continents, or simply choose regions that they may be interested in, to create a custom playlist for themselves based on those regions.

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