Facebook Targets Lip-Syncing Teens

Facebook Targets Lip-Syncing Teens
The new Lasso app is deliberately being kept separate from Facebook to avoid alienating teens, a report says.

(CCM) — Facebook is hard at work on a copy of Musical.ly, the app which lets teens (and pre-teens) record videos of the themselves lip-syncing and dancing to the latest hit sings and share the results with friends, according to a TechCrunch report.

Musical.ly boasted 60 million monthly users before it was bought for about $1 billion by ByteDance, a Chinese company, and merged with its TikTok app.

The Facebook copy, provisionally called Lasso, is being developed by the company's video and Watch team, according to the report. "It’s basically TikTok/Musical.ly. It's full-screen, built for teens, fun and funny, and focused on creation," a TechCrunch source said. "A lot of what they’re doing is just trying to be cool and trying to be something that Facebook isn't."

The company first showed an interest in this type of app back in 2016, when the report says the company assembled a team to look more closely at Musical.ly. This was subsequently put on the back burner.

But earlier this year Facebook began to focus on music once again, inking licensing deals with all the major music labels which enabled it to offer background music in Stories. In the near future Facebook will allow users to "pin" their favorite songs to their profile for friends to listen to in what the report points out is a nod to the now defunct MySpace Music.

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