Google May Launch Play Subscription

Google May Launch Play Subscription
Android users could soon be offered an 'all-you-can-eat' Google Play app subscription.

(CCM) — Google may be about to introduce a "Play Pass," offering users access to "hundreds of dollars" worth of games and apps for a fixed monthly subscription, according to an Engadget report.

References to a subscription service have been found in the Play Store code and also in a Google Opinion Rewards survey, according to the report.

Google Play is not believed to generate as much revenue per download as Apple's App Store, so Google may be hoping that a recurring revenue stream from subscribers may prove more profitable than taking a 30% cut of app sales.

If the Play Pass is introduced, it is not yet clear how Google would choose apps and games for inclusion, or whether there would be any restriction on the number that a subscriber could download in a given month. There is also no indication as yet of the pricing for a subscription, and whether there would be any restriction on the number of devices a subscriber could use the subscription with.

Google Play was originally launched in October 2008 with the name Android Market, and in March 2018 it contained over 2.6 million apps and games. In 2017 it scored more first-time app downloads than Apple's App Store.

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