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Facebook Plans Ads in WhatsApp Status

Paul Rubens - November 2, 2018 - 05:18 AM
Facebook Plans Ads in WhatsApp Status
WhatsApp users will soon see ads when browsing other users' 'Status.'

(CCM) — Facebook is hoping to recoup the $19 billion it spent on buying WhatsApp by placing ads in the messaging service's "Status" feature, according to a USA Today report.


WhatsApp's "Status" is the equivalent of Facebook, Snapchat, and Instagram Stories, featuring posts and videos which are only available for 24 hours.

Chris Daniels, a WhatsApp vice president, confirmed that a change is imminent. "We are going to be putting ads in 'Status.' That is going to be the primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp," he said in the report.

Previously WhatsApp charged an annual $1 fee to users after their first year using the service, but this was abandoned in 2016. Since then WhatsApp has had no obvious monetization strategy.

The placement of ads within the service was fiercely resisted by Brian Acton, one of the company's co-founders, and Facebooks monetization plans was one of the main reasons for his departure from the company in 2017.

Facebook uses advertising extensively throughout the social network, and Snapchat has ads that play between Stories. Instagram lets companies sponsor Stories which are marked with a line of text stating that they are part of a "paid partnership" with the sponsor.

Image: © Hale Ergüvenç – 123RF.com
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