Samsung Gives Flagship TVs a QLED Boost

Samsung Gives Flagship TVs a QLED Boost
Samsung's 'lifestyle' TVs display artworks and other imagery when not in use.

(CCM) — Samsung is beefing up the technology inside its 2019 Frame and Serif "lifestyle" televisions with the addition of quantum dot-infused LED (QLED) screens, the company has announced.

The Frame TV is designed to look like a framed painting, and in its Art Mode it displays digital pieces of artwork including paintings and photographs. Its luminance sensor adjusts colors on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen, the company says.

As well as featuring a QLED screen, the 2019 version of the Frame now has access to over 1,000 pieces of art from galleries including the Uffizi in Italy, the Van Gogh Museum in the Netherlands, and Te Papa in New Zealand, thanks to new partnerships Samsung has forged.

The 2019 Serif TV now features an "Ambient Mode,” which provides information, such as news headlines and weather updates, plus the ability to display imagery, when the TV is not in use.

Previously the Serif was only available in furniture shops and department stores that focused on interior décor, but Samsung says the TV will now be sold in consumer electronics shops as well to help it reach a wider base of potential purchasers.

Image: © Samsung.