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Waze's Success Due to Apple Maps Fiasco

Paul Rubens - December 20, 2018 - 11:10 AM
Waze's Success Due to Apple Maps Fiasco
A comment by Tim Cook set Waze on a course that culminated in its $1 billion acquisition by Google.

(CCM) — The success of navigation app Waze is largely due the failure of Apple Maps when it was launched, according to Noam Bardin, the company's chief executive.

After the botched launch in 2012, Apple boss Tim Cook said: "We are extremely sorry for the frustration this has caused. While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest, and Waze.”

Bardin said in a Business Insider report that this statement put the Israeli startup on the map, the app user base swelled, and the company was acquired by Google the following year for a reported price tag of $1 billion, according to the report.

"It’s a day that’s still celebrated today at the company every year," Bardin said. "It’s called Tim Cook day."

Waze was first launched in 2007, and now has over 90 million monthly active users in 185 different countries around the world. Although Google Maps is by far the world's most popular maps and navigation app, Waze has gained popularity amongst drivers for its crowd-sourced traffic, hazard, and police alerts, its aggressive rerouting to avoid congestion, and its integration with music streaming service Spotify.

Image: ©kenary820 - Shutterstock.com

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