Google Acquires Fossil's Smartwatch Technology

Google Acquires Fossil's Smartwatch Technology
Fossil has sold to Google the technology and personnel necessary to launch a smartwatch.

(CCM) — Google has acquired from watch-making company Fossil the intellectual property as well as research and development personnel to launch a future smartwatch. Google snagged this — the key to Google's expansion in the wearables and smartwatch industries — for $40 million.

The acquisition, which was announced on Thursday by the brands, means that Google will now have a team working on its WearOS platform to potentially develop new technology and products for future launches.

"Wearables, built for wellness, simplicity, personalization and helpfulness, have the opportunity to improve lives by bringing users the information and insights they need quickly, at a glance," said Stacey Burr, Google WearOS' president of product management. "The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer."

Previously, Fossil has ventured into the wearables market, notably releasing a line of hybrid smartwatches that combine the practicality of a connected watch with the sleekness of a traditional design.

Image: © Google.