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Spotify Officially Launches in India

Olivia Long - February 27, 2019 - 05:55 AM
Spotify Officially Launches in India
Spotify has officially launched its music streaming service in India.

(CCM) — A year after unveiling its plans to expand into the India market, Spotify has officially launched its service there, according to a report by The Financial Times. This expansion is part of its ongoing plan to remain competitive with big streaming players like Apple Music and Deezer.

According to Spotify, the company has secured deals with most of the nation’s local record labels as well as important international labels in the region, allowing it to bring more than 40 million songs to its new Indian audience. It will continue to offer personalized and themed playlist options to listeners and will also highlight India’s mega-popular Bollywood culture, featuring music from their soundtracks and famous actors. Naturally, the app supports India’s most-used languages: Hindi, Punjab, Tamil, and Telugu.

On the new venture, Spotify founder and CEO Daniel Ek said: "As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background. India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger."

With 207 million monthly active users, 96 million being paying subscribers, Spotify has developed an abundant audience worldwide. And India, which has recently emerged as one of the largest markets for legal music streaming in the world, is an important piece to Spotify’s puzzle of success. Managing director of Spotify India, Amarjit Singh Batra, confirmed this in a statement: "The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy music here."

Spotify will continue its practice of offering both an ad-powered free service and an ad-free paid service, the latter of the two starting at Rs 119 ($1.67) in India. The company will also provide a pay-as-you-go option, giving access to the Premium service for Rs 13 ($0.18) per day and Rs 39 ($0.55) per week.

Image: © Gil C - Shutterstock.com

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