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Spotify Bags a Million Users in One Week

Paul Rubens - March 6, 2019 - 04:12 AM
Spotify Bags a Million Users in One Week
Over a million Indians signed up to Spotify in the first six days after it launched in the country.

(CCM) — Spotify has exploded onto the music streaming scene in India, signing up over a million customers less than a week after it launched its service in the subcontinent, according to a CNN Business report.

Although the company announced these overall figures, it declined to comment on the split between paying subscribers and users who have signed up for Spotify's free service, which is supported by ads.

Spotify may be a major force in music streaming in the U.S. and Europe, but in India it faces stiff competition from local players such as Gaana and JioSaavn. Gaana is backed by Chinese technology company Tencent, and the streaming service is believed to have over 80 million users, according to the report. JioSaavn, meanwhile, has access to more than 250 million users of the Jio mobile network as both are owned by the same Indian business tycoon.

Spotify will also have to compete in India with more familiar faces such as Apple Music, Google Play Music, and Amazon Music.

The company is hampered by the fact that it is currently in dispute with Warner Music, which has filed an injunction to prevent Spotify from streaming content from artists including Ed Shearan, Bruno Mars, and Coldplay in India.

Image: © kenary820 - Shutterstock.com
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