Facebook Lifts Veil on News Feed Secrets

Facebook Lifts Veil on News Feed Secrets
A new 'Why am I seeing this post?' feature is intended to help users take control of their News Feeds.

(CCM) — Facebook has decided to go public with details of the things which help determine what makes it into a users' News Feeds, the company has in a blog post.

It is also offering a new feature which allows users to take control over what appears in the feeds and what does not, according to Ramya Sethuraman, a Facebook product manager. "We're introducing 'Why am I seeing this post?' to help you better understand and more easily control what you see from friends, Pages and Groups in your News Feed," she said. "This is the first time that we’ve built information on how ranking works directly into the app," she added.

The new feature means users can tap on any posts in News Feed to get information on why they are appearing and to influence how likely similar ones are likely to appear in the future.

Information provided will be in the form of statements such as "You've liked Eric Cheng's posts more than posts from others," "You've commented on posts with photos more than other media types," and "This post in (group name) is popular compared to other posts you've seen."

Seethuraman added that the "Why am I seeing this post" feature will be refined over time in response to Facebook user feedback.

Image: © Facebook.