Amazon Ramps Up One-Day Prime Deliveries

Amazon Ramps Up One-Day Prime Deliveries
Millions of goods are now available for next-day delivery to a restricted number of Amazon Prime subscribers.

(CCM) — U.S. subscribers to Amazon's Prime service are beginning to be offered free next-day delivery on some low-cost purchases, according to a Tech Times report. Previously the one-day delivery option was restricted to orders worth in excess of $35, the report adds.

Prime subscribers in European countries such as the U.K. have long enjoyed free one-day deliveries, but for now it is only available in the U.S. with selected purchases to a limited number of Prime subscribers, according to Brian Olsavsky, Amazon's chief financial officer. He said that it will take the company "a significant amount of time to achieve" blanket coverage for all Prime subscribers, but added that "millions of items" can now be ordered for next day delivery before 9pm.

The faster delivery service may well result in increased demand for Prime subscriptions, which may in turn encourage Amazon to raise the subscription fee. The service was first launched in 2005 at $79 per year, but it has since risen by over 50 per cent to $119 per year. However, Amazon has also added benefits to the Prime subscription, most notably the Prime Video and Music streaming services which are available at no cost to members.

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