Instagram Kills Direct Messaging App

Instagram Kills Direct Messaging App
The experiment with a standalone Instagram direct messaging app lasted less than 18 months.

(CCM) — Facebook's Instagram has decided that its Direct standalone messaging app is failure, and it will be shut down in the near future, The Verge reports.

A notification in Direct appeared recently, informing users: "In the coming month, we'll no longer be supporting the Direct app. Your conversations will automatically move over to Instagram, so you don’t need to do anything."

Instagram's experiment with its messaging app lasted less than 18 months from the launch date in December 2017, when it debuted in Chile, Israel, Portugal, Turkey, and Uruguay. At the time it was seen as yet another attempt to muscle in on rival Snapchat's customer base by mimicking Snapchat's core functionality. In 2016 Instagram did something similar when it launched its Stories feature, similar to Snapchat's feature of the same name.

It was widely expected that the launch of Direct would be followed by the removal of direct messaging from the main Instagram app in the same way that Facebook removed it from the Faceback app when Messenger was launched in 2014. However, this has not happened, and all the features in Direct are all still available in the Instagram app.

When Direct is launched the app opens straight into a camera view, allowing users to take pictures and apply Snapchat-style filters. Swiping down on the screen also allows users to type messages to Instagram contacts.

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