Spotify Tests In-Car Music Gadget

Spotify Tests In-Car Music Gadget
Spotify is gathering in-car usage data by placing a hardware gadget in U.S. subscribers' cars.

(CCM) — Spotify has begun testing a voice-controlled music and podcast device called "Car Thing" which has been specifically designed for use in automobiles, the company has announced in a blog post.

The Car Thing is being tested in the U.S. by a small group of invited Spotify Premium users to help the company understand more about how people listen to music and podcasts while driving. "Americans spend 70 billion hours behind the wheel each year. That’s a lot of time spent on the road. So what you do—and what you listen to—to help you get through those long hours in the car matters," the company explained. "That’s why Spotify is trying to learn more about people’s listening habits and preferences to help create an unparalleled experience for our users. "

The company says that it wants to become the world's number one audio platform rather trying to compete with the likes of Amazon and Google by offering hardware products, and therefore there are no current plans to mass produce and sell Car Things to consumers

The tests are part of a broader voice-specific test initiative that Spotify plans to carry out, and in the future these might include a "Voice Thing" and a "Home Thing", the company added.

It is not clear what these devices will be like, but it is possible that they will be smart speakers similar to Amazon's Echo Dot and Google's Home devices.

© Spotify.