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iPhone's Steady Decline Continues

Paul Rubens - July 31, 2019 - 05:31 AM
iPhone's Steady Decline Continues
iPhones now make up less than half of the company's total sales revenues.

(CCM) — Apple's iPhone continues to sink, with smartphone revenues now accounting for less than half of Apple's total sales for the first time since 2012, the BBC is reporting.

Although the company's iconic handsets are still in demand, sales declined by an astonishing $741 million in the most recent quarter compared to the same period last year.

But the good news for Apple is that higher revenues from its services such as the App Store, Apple Music, Apple Pay, and Apple TV, along with strong sales in its Wearables, Home, and Accessories category (which includes Apple Watch and AirPods) mean that overall its revenues were up, albeit only by a modest one percent.

While sales of iPhones may well be in a permanent decline as owners of handsets that cost over $1,000 look to upgrade to newer models less frequently, Apple expects its subscriber numbers – which have risen by 55 per cent in the past year to 420 million – to continue to explode thanks to the launch of its Apple TV+ subscription TV service next year.

For the final three months of the current financial year, Apple expects sales of between $61 billion and $64 billion globally.

Image: © Apple.
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