Amazon Prime Day 2023: date, UK, US, deals

Amazon Prime Day 2023: date, UK, US, deals

If you are an Amazon Prime member, you won't want to overlook the amazing discounts offered during Prime Day 2023. This exclusive sale event is specifically tailored for its members, and we are here to provide you with all the details on what to expect when it begins, the participating countries, and everything you need to know to fully capitalize on the offers available on appliances, computers, smartphones, home decor, and much more.

What is Amazon Prime Day and when is it?

Amazon Prime Day is a retail "holiday" created by Amazon in 2015 to compete with Black Friday and is usually celebrated in mid-July. These days, the price of practically everything you can find on Amazon is lowered, including beauty products, toys, electronics, and much more. This year, Amazon Prime Day will take place on July 11 and 12. We tell you everything you need to know to make the most of it.

How to participate?

Getting involved in Amazon Prime Day is simple. You just need to create an Amazon Prime account. You can sign up for a monthly subscription at $14.99 (you can cancel at any time), or a yearly subscription for $139. If you only want to make the most of Amazon Prime Day, then it is recommended that you just sign up for a monthly subscription. You can also see if you are not eligible for a free monthly trial of Amazon Prime (which you can cancel afterwards to avoid paying).

How to sign up for Amazon Prime?

It is simple to sign up for an Amazon Prime monthly or yearly subscription:

  • Go to the Amazon Prime page.
  • Click the signup button. Or if you already have an account, add a prime membership to your account.
  • Follow the instructions and add a payment method.

Once you have done this, you are now ready to make the most of Amazon Prime Day.

What are the best Prime Day 2023 deals?

Amazon starts posting some of the Prime Day deals two weeks before it starts. Also, based on previous deals, we can expect big discounts on the Kindle range of e-readers, the Amazon Fire TV Stick, the Echo Dot, and subscription services like Amazon Prime Video and Amazon Music. If you want to keep abreast of the news that is revealed, you can also check the Prime Day page.

In addition to the deals advertised on the site, you'll also have access to flash deals and deals of the day, giving you a chance to find bigger discounts on the most popular items. Flash offers only appear for a few hours, and usually have the most interesting reductions. To discover them, you must connect to their website often since, in addition to being ephemeral, the units are generally limited.

On the other hand, the offers of the day are available for 24 hours (although they are also subject to availability). Since they stay on the Prime Day site longer, they tend to be for well-known brands or high-demand items. On the site, you could browse by offers or by category (technology, Amazon basics, etc.) depending on what you are looking for. 

Here are some of the best technology deals:

  • Fire TV Stick 4K Max with Wi-Fi 6 and Alexa voice control, for $25 instead of $55. More powerful and fluid navigation, compatible with Dolby Vision, HDR, HDR10+, and Dolby Atmos immersive audio. It supports Alexa voice commands and most streaming platforms.
  • All-new Echo Show 5 3rd generation, smart screen with Alexa, smart home functions, camera, and the possibility to watch series or make video calls, at $45 instead of $90.
  • Amazon eero 6+, a powerful dual-band mesh Wi-Fi 6 router with integrated Zigbee Smart Digital Home controller, for $251 instead of $386.
Amazon Prime Day Deals
© Amazon
  • Amazon Blink Outdoor, with 2 wireless HD security cameras and night vision for $80 instead of $180, that is, it has a discount of 56%.
  • Kindle Oasis 8 GB is at $165 instead of $250. The Kindle Oasis now features adjustable warm light and is waterproof, ideal for taking on vacation!
  • Echo Dot with clock for $30 instead of $60. This smart speaker with built-in Alexa allows you to listen to your favorite music, use the internet, listen to the news, manage smart home devices, and more. Thanks to the LED display, you will see the time, alarms, weather, song titles, and much more.

Amazon Prime Day deals
© Amazon
  • Amazon Smart Plug, an Alexa-compatible smart plug, controls any plug with your voice or from the Alexa app. Program the on and off of lights and appliances, even when you're away from home. Now costs $13 instead of $25.
  • Games and rewards in Prime Gaming: Amazon is betting on its online video game platform by launching a series of offers and free games to get more subscribers. Currently, you can download Shovel Knight Showdown, Overwatch 2, and more games for totally free, and if you play Diablo 4, you can download mounts for a limited time. Every week you will be able to access classic and recent games for a limited time, such as Star Wars: The Force Unleashed.
  • 4 Months of Amazon Music Unlimited for $0,00, to listen to your favorite podcasts and music wherever you are. This promotion may not apply to users who have previously taken advantage of it, so it's best to stay tuned.

What are the best Early Prime Day deals?

If you have a Prime account, you will already be able to see different offers that change every day, but there are plenty of deals for anyone who isn't a Prime subscriber.  Here are the best early Prime Day deals:

  • Beats Studio3 Wireless Headphones are at just $186 instead of $350. They have a great noise-canceling feature and come in various colors to fit any look.
  • Amazon Fire TV Omni Series 43" Smart TV at only $339.99 to watch your favorite series in large format.
  • Apple Watch Series 8 Smartwatch for $359 instead of $439. One of the best series of Apple Watch with an electrocardiogram, a skin temperature sensor, a heart-rate monitor and other useful features.
Apple Watch Series 8 Amazon Deals
© Amazon
  • Amazon Fire 8 Kids tablet 8" and 32GB of memory, the rugged tablet designed for kids to play games or watch their favorite cartoons, goes from $162.98 to $87.98. It also includes an ultra-rugged screen protector and a 1-year subscription to Amazon Kids+. 
  • Acer Swift X SFX14-42G-R607 Creator Laptop, with 16GB RAM, 512GB storage, and Windows 11 operating system, now for $629.99 instead of $912, ideal for students or people who work from home.
  • Lenovo Chromebook Flex 3 for $250 instead of $320. This is one of the best Chromebook series: the 11-inch Lenovo Flex is handy as you can use it as a laptop and as a tablet.
  • Braun MultiServe Coffee Machine for $128 instead of $200. An easy-to-use and relatively cheap coffee machine that is perfect for a single cup of coffee as well as for a full pot of coffee. 
  • Samsung Galaxy Buds Live Black for $85 instead of $110. These are some of the best earbuds on the market, with excellent noise-canceling features and great sound. 

How to support and buy from small businesses?

Amazon Prime Day 2020 stood out around the world for supporting small local businesses and this trend has continued each year, which leads us to think that we will see more local businesses on the platform this 2023. In general, Amazon has been working to contribute to the growth and development of SMEs (small and medium-sized companies) and it is clear that Amazon Prime Day is the perfect opportunity for its customers to buy more products from local businesses that are part of its catalog on the website. For this edition, flash offers from small businesses could appear, as well as unique discounts for you to support this type of business.

Amazon features products from small businesses throughout the website, and it's possible to do specific searches to find the item you need from local producers. Click on the link to enter the small business section and see the categories that interest you.

Which countries will Amazon Prime Day take place in?

Although Prime Day deals draw attention around the world, for now the online sales giant is concentrating on its most competitive or expanding markets. The list of countries that will be able to benefit from Amazon Prime Day 2023 discounts are the following:

  • Austria
  • Canada
  • China
  • France
  • Germany
  • Italy
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Spain
  • Sweden
  • Turkey
  • United Kingdom
  • USA

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