Conversion of "doc" format to JP

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Hello, I need to post to a web site, documents in JPEG format that originate from a Word proforma document in doc format. At present, using Abobe PDF as the printer, I convert the "doc" file to PDF format and then to JPEG. Using Microsoft Office Manager the JPEG file is resized to 648 x 912 [to allow non Broadband members to download and print from the web site] and using FileZilla the JPEG file is transferred to the web site.

However, in the conversion and posting routine the document is loosing definition - both in line format and content [the document contains lines, boxes and text]. What action can I take to ensure that the original Word document does not loose any definition/quality when converted to JPEG and transferred to the web site?

Any advice would be appreciated.

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Why can't you put it on the web as a pdf? The pdf is already compressed and may be no bigger than your resized JPG.
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My understanding is that the web site, over which I have no control, will only accept the document in JPEG format.
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Very strange site. About the only thing you might try is to increase the font size and run the jpg through a program like Picasa to clean-up the jpg and improve the contrast.
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