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Best time to publish

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Friday October 16, 2020
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Posts
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Friday October 16, 2020
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February 21, 2021
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Hi!
I got this chart of my followers' activity throughout the day. Apparently the best time to publish is 8 p.m. - however I have this doubt:
after just 2 hours the number of followers sharply drops (since it's getting late).
I may be wrong (I don't know how Tiktok's algorithm works), but then wouldn't it be better to publish earlier, e.g. at 6 p.m.?
When do you think I should publish?

Thanks in advance




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Hello, I guess if this is the specific activity trends of your followers then it may differentiate from the more generalised TikTok advice. Certainly based on this graph it looks like the best time for your specific situation may be to post around 6pm.

What you can do is try a few different times of day and see which is the best. Although, bare in mind that the activity levels at 6pm on a Sunday may differ from 6pm on a Friday for example.

So what you could do is post at 6pm for one week, then try 7pm, then 8pm etc until you find what works best for you.

Let me know how you get on!

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Thank you
David Webb

Content Editor and Community Manager - CCM.net

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Thanks a lot! I'll take your advice
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This is quite handy ! thx, i will try to use this info in my FB and Insta publications

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