Apple rumours: new products for 2023

Apple rumours: new products for 2023

2023 could be a big year for Apple with several key products rumoured to be on their way. The Apple hype train is just getting this year with the absence of a spring event bringing more focus on the WWDC event in June. In this article we will look at five products could be in Apple's pipeline and when we can expect to see them

What are the upcoming Apple products in 2023?

iPhone 15

Almost as certain as the changing of the seasons, there will be a new iPhone in September, and this year it will be the iPhone 15. The main talking point for this years release will be if Apple decide to switch from their Lightning charging port to USC-C. This is because a ruling in Europe means that all new tech products that are sold in Europe from 2024 onwards will need to have USB-C support, in an attempt to reduce the amount of chargers and opt for a universal standard. There are several ways that this could play out. Apple could fully embrace USB-C charging in 2023 and use it for all of its models, getting ahead of the 2024 ruling. Apple could create separate iPhone 15 models for Europe and the rest of the world (higher costs). And finally Apple could hold out one more year and then move to USB-C in 2024 on the iPhone 16. 

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Another feature that could appear on the standard iPhone 15 could be the inclusion of the "Dynamic Island" that appeared on the iPhone 14 Pro models. We can also expect an improved camera with an increased digital zoom. It is also expected that the new iPhone 15 models will feature the new A17 Bionic chip. Finally, there will also be the upgrade to iOS 17, which should be announced at WWDC 2023. 

15 inch MacBook Air

When the MacBook Pro lineup was revamped in 2021 with the Apple's in house M1 chip being released in the 14-inch and 16-inch MacBook Pros, attention turned to the MacBook Air. Since then the MacBook Air has been updated with the M1 and M2 chip, however there hasn't yet been a size increase. This could all change in 2023 with rumours for a 15-inch MacBook Air circulating. Many consumers appreciate the added screen real estate that the 16-inch MacBook Pro offered, however arguably didn't need the computing power that came with it. A 15 inch MacBook Air with an M2, or M3 chip would be an excellent option for many. We could see the updated MacBook Air revealed at Apple's WWDC event in June.

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An updated iMac

The iMac was on the first Macs to receive the M1 chip when it was refreshed in 2021. It was an important computer for showing how the M1 chip could allow Apple to change the designs of its computers. The M1 iMac is one of the thinest computers available, with it only being 11.5mm, around about the same thickness as the original iPhone. We could see a new 24-inch iMac with Apple's M3 processor, giving the iMac even more processing power. Hopefully Apple keep the colourful design as it was a fun way to customise your Mac experience, moving away from typical whites, greys and blacks of other competitors. 

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Apple AR/VR headset

It has long been rumoured that Apple is working on an Augmented Reality or Virtual Reality headset. We have seen Apple using VR flourishes, for example, their virtual invitations to Apple events that require the use of your iPhone's LiDAR to read them. The invitations' to this year's WWDC could be a hint to the reveal of an Apple headset (with the curved lines being reminiscent of a headset). An Apple headset could combine augmented reality and virtual reality with their extensive product line-up. We'll have to wait and see if Apple decide to finally enter the VR sector and compete with Meta and Sony. 

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Apple Watch Series 9

Apple's September events are typically reserved for iPhones and Apple Watches. Last year the Apple Watch Ultra and Apple Watch Series 8 were revealed. The Apple Watch Ultra was a considerable step up in terms of performance and features. It could be that this year, the Apple Watch release is slightly less significant. Nonetheless we can expect a new WatchOS, and a new Apple Watch Series 9 that will utilise it.

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