Netflix has a new strategy to keep up with the concurrence (such as Disney+ and HBO Max) and to give a breath of fresh air to the cloud-based entertainment. And the way to do this is through video games.
What does Netflix plan for video games?
Netflix CEO Reed Hastings has previously stated that "sleep is Netflix's n°1 competitor" - so the more time people spend on the platform, the better it is. To optimize this time and encourage subscribers to stay on Netflix, the company collects users’ data about their Netflix habits and preferred shows. Also, the streaming service has offered users an interactive show, Black Mirror: Bandersnatch, where they can choose their own adventure. This kind of strategy will also guide Netflix’s further creative decisions: Chief Product Officer Greg Peters said in an earnings call “Maybe someday, we’ll see a game that spawns a film or series that would be an amazing place to get to”. Besides users’ data, intellectual property is another key point for the platform, as we know that rights to games based on Netflix’s original shows (such as Stranger Things) have been licensed.
Who is be behind the project?
Netflix hired former Electronic Arts and Facebook’s Oculus executive Mike Verdu as their vice president of game development. Greg Peters is the streaming service’s chief product officer.
What is the Netflix video games release date?
The service was launched on November 2nd, 2021. For the moment, this feature is available for Android users only but it is expected to come to iOS soon.
What is the price of the Netflix gaming service?
Netflix users are able to enjoy it at no additional cost, unlike other similar services, such as Apple’s Arcade platform. However, it is not impossible that Netflix uses this new feature in order to justify an increase in subscription plans in the future.
How to access the service?
The video games feature is available through the Netflix for Android app and you cannot access it from the desktop version. Android users can see a dedicated gaming row and tab from where they can select and download a game. Netflix subscribers can enjoy some of the games offline. It is also important to know that the service is not available on kids' profiles.
To play, open the Netflix app and select the Netflix Games tab on the home page. Next, choose the game you want to play and, if it's your first time playing, you'll need to download it from your app store. Once this is done, the game will be available inside the Netflix app. Games can also be downloaded directly from the app store, appearing as a specific icon on your phone. However, you can only enjoy them if you have a Netflix account.
What does the catalog feature?
Currently, there are five video games:
- Stranger Things: 1984
- Stranger Things 3: The Game
- Shooting Hoops (Frosty Pop)
- Card Blast (Amuzo & Rogue Games)
- Teeter Up (Frosty Pop)
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