TikTok, the video application that started as just another teenage entertainment app, has become a global phenomenon: 2 billion downloads worldwide and more than 800 million active users per month endorse it as a social network with great potential also to promote brands and reach more consumers. But how can you use this app to help your business? In this article, you will find out it.
As you know, the mechanism of TikTok is simple: it's a platform that allows you to create short videos between 15 and 60 seconds (if you chain up to four). Although in principle the clips shared on this network are mostly musical and comical, you can use its features to your advantage as a powerful digital marketing tool.
The first thing you have to do when using TikTok to promote your company is to open a professional account. This type of account offers you analysis tools so you can follow the number of weekly and monthly views, the growth of your followers and trend videos etc.
To open a pro account, start by downloading the TikTok app and create a profile in it. Then open the Privacy and Settings section. Go to Manage Account and click on Switch to Pro Account. The application will tell you the steps to follow. Once completed, you'll see a new analysis section where you can find statistics to help you understand the scope and dissemination of your videos to your community. Remember that you can have and manage up to three different accounts.
Once you have your Pro account, we recommend that you start following accounts from other companies, brands and influencers related to your company's activity: this way you can see what the current trends are and what your potential customers demand.
Something that should be said before continuing is that you should be clear about your target audience. Most users who use TikTok are between 16 and 24 years old, so this platform is especially useful if you have a young target range. However, think that with the potential growth that this social network is having, the average age is starting to rise quickly and there are already many people in their 30's, 40's and 50's who are also starting to use it.
Recording videos in this app is very simple: just click on the Add button (located at the bottom of the screen), choose the functions you are interested in and create the desired clip.
Here are some tips to maximize the reach of your content: