Would you like to have your own YouTube channel? If you're already a Youtuber, you've probably already heard about YouTube Studio – the new version of Creator Studio, which allows you to personalize and easily manage your channel, know the reach of your videos, see your metrics and interact with your audience. Do you know all the tools it offers you to grow your channel? If you are looking to keep track of your presence on Google's video platform, keep reading because here we explain how YouTube Studio works.
YouTube Studio is a simple and intuitive tool that offers you the platform to create a channel. From the same place, you can manage all your videos (see your views, statistics and add subtitles), personalize your brand, access your comments and interact with the public, see your recent subscribers and even learn new features to grow your channel. This way, you'll be able to know what content works best and strategically plan your next videos.
There are two ways to log in to YouTube Studio:
In order not to miss details of what's happening on your channel(s), it is also possible to monitor it, moderate comments, keep up with your notifications, edit your video thumbnails, and more from your cell phone or tablet. To do this, you can download the official YouTube Studio for Android or for iOS apps.
As soon as you open YouTube Studio, the search field for your channel will appear to quickly go to one of your videos. To upload a video in YouTube Studio or stream live, you find the two corresponding buttons on the right side as shown in the following image (these last two options are also displayed by pressing the Create button).
In the left menu you can access the tools to manage your channel:
Dashboard. It shows you a summary of your channel's recent activity, such as the performance of your latest videos and posts, the general statistics of your channel, the latest subscribers, a news section, Studio news and updates, and ideas to make your channel profitable.
Content/Videos. This tab shows you a list of all videos and live streams, where you can modify their visibility (public, private or unlisted), view their monetization status, number of views, comments and "likes".
When you place the mouse over a video you will see four different icons that allow you to edit the video details, access the statistics, see the comments or open the video on YouTube. You also have a quick menu to get the link to share it, promote it, change the title or description, download or delete the video. In the following section, we explain in more detail how to manage your videos.
Playlists. The playlists you create will appear in this tab. If you don't want everyone to be able to see them in your channel, you can change their visibility from Public to Private or Unlisted (which allows external access via a link).
Analytics. This tab gives you the data you are interested in to grow your channel. You'll find the channel statistics, such as views, your most popular videos and important metrics in the Reach section:
Comments. YouTube Studio gathers the latest comments of all your videos in the same place.
Subtitles. Did you upload a video in another language? Even if it's an old video, you can add subtitles in the language of your choice, either by automatic transcription or by editing your own version. Just click the arrow in the Languages column, select the language from the drop-down menu and click Confirm.
Copyright. Here you find the removal requests for copyright infringement sent to YouTube.
Monetization. If you are part of the YouTube Partner Program, you can set up memberships and promotional items. Note:To monetize your videos you need 4,000 public playback hours in the last year and a minimum of 1,000 subscribers. In case you still do not meet the requirements, this section will indicate your progress to reach that goal.
Customization. Edit the featured sections of your channel and choose your welcome video for subscribers and non-subscribers in the Layout tab. Select your profile picture, banner and watermark for your videos in Branding and complete your channel description and social media links in Basic Info.
When you click on the thumbnail of a video from the Content tab, you can take advantage of several options that appear in the left panel to obtain information, statistics, and metrics that will allow you to know the impact of each video on the audience.
Ready, steady, go! Now that you know how YouTube Studio works, make the most of the platform to learn what your audience likes the most and grow your community.
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